Step 2. Marketing / Hot Calls (formally “cold calls”).

Making contact and providing a proposal of value to your prospects.

What methods of contact are your prospects already getting for your type of proposal?

What methods are they responding to the most?

Split test everything! Marketing medium, method, messages, proposals, etc.

See Next  >>  Step 3. Interested Prospect.
Previous  <<  Step 1. Qualify Potential Prospects.

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