Step 1. Qualify Potential Prospects.

Pitching to the right people is essential for efficient use of time.

Define who your prospects are. Specific criteria you need to identify them.

Identify what your customers have in common.

  • Industry, activity, interests, profession, etc.

Then narrow it down further, be more specific.

  • Brands, magazines, role models, etc.

Now it’s time to reach and connect with those prospects.

See Next  >>  Step 2. Marketing / Hot Calls (formally "cold calls").
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